Compare and contrast the Frankenstein novel and...

Mary Shelley and Samuel Taylor Coleridge are two established writers of the Romantic era. Works by both writers are unique in many ways. The profound influence of Coleridges The Rime of the Ancyent Marinere is reflected in Shellys Frankenstein in terms of narrative structure, themes and literary techniques. This essay will compare and contrast the Frankenstein extract and the poem, The Rime of the Ancyent Marinere in three aspects, namely the narrating voice, the themes and the literary techniques used. In the Frankenstein passage, Victors creation, the creature, is the narrator. Here, a framed narrative is presented by the creature to allow his side of the story to be heard as he attempts to gain self-definition and†¦show more content†¦The creature begins as an innocent and lonely being who longs for love and compassion but realizes that he will never be accepted by the community because of his abomination. He was first abandoned by Victor, leaving him to fend for himself and later rejected again and again by the community with anger, hatred and violence. Shelly uses this theme to reflect the shallowness of society where social prejudice is founded on appearances and stress the idea of societys injustice towards abnormalities. It can be understood that the monstrosity in the creature is a social product. On the other hand, the mariner experiences solitude as part of his punishment for his sin. His experience came about as a result of his impulsive act of killing the albatross. Unlike the creature who has been unjustly subjected to isolation without a choice, the mariner has a choice. He could have chosen not to kill the bird. In a way, his solitude is self induced. With solitude comes sufferings and that leads us to another common theme of sufferings and impact. In the extract, the creature laments that his sufferings came from the ill treatment he received from human beings. His sufferings left a negative impact on his innocent soul as his hatred for his creator and his species grew from this injustice which ultimately led him to murder the lovely and the helpless†¦strangle the innocent†¦grasp to death his throat†¦ (proseShow MoreRelatedFrankenstein Study Guide14107 Words   |  57 PagesTHE GLENCOE LITERATURE LIBRARY Study Guide for Frankenstein by Mary Shelley i To the Teachern The Glencoe Literature Library presents full-length novels and plays bound together with shorter selections of various genres that relate by theme or topic to the main reading. Each work in the Library has a two-part Study Guide that contains a variety of resources for both you and your students. Use the Guide to plan your instruction of the work and enrich your classroom presentations. InRead MoreAmerican Literature11652 Words   |  47 PagesRenaissance Postmodernism Contemporary Puritan Times period of American Literature - 1650-1750 Content: ï‚ · ï‚ · ï‚ · errand into the wilderness be a city upon a hill Christian utopia Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · sermons, diaries personal narratives captivity narratives jeremiads written in plain style Effect: ï‚ · ï‚ · instructive reinforces authority of the Bible and church Historical Context: ï‚ · ï‚ · a person s fate is determined by God all people are corrupt and must be saved by Christ Rationalism

Essay on The Civil Rights Movement - 1708 Words

The civil rights movement comprised efforts of grassroots activists and national leaders to obtain for African Americans the basic rights guaranteed to American citizens in the Constitution. The key players in succeeding with the civil rights movement were the soldiers returning from the war, Martin Luther King Jr, Malcolm X, The Student Nonviolent Coordinating Committee (SNCC), and the anti-Vietnam War activists. During the civil rights movement, nearly every African American had experienced segregation at lunch stands. In a Journal by Melvin Small, she stated, â€Å"Just as with the segregated buses in Montgomery, Alabama the African-American community, especially the segment of college students, had once again reached its saturation†¦show more content†¦College students and lower grade black students helped to stand up against the racial cruelty. Although the war was taking place, students across the nation took advantage of it by protesting nonviolent for justice. This was just a small piece of the puzzle for justice in the United States because the black soldiers played an even bigger role in the success of the movement. Soldiers of WWII had a substantial impact on the civil rights movement. In the book, A Breath of Freedom, it stated, â€Å"During World War II the African American population pushed for equality and integration of the United States military, which, at the time, remained in accordance with the culture and customs of the white majority by keeping the two races segregated (Hà ¶hn).† The term, separate but equal, made famous by the United States Supreme Court case Plessy vs. Ferguson remained instantiated as the law to abide by in reference to racial policy (Hà ¶hn). This concept of keeping both races segregated had permeated across the United States and was the prominent view of most white citizens during this period. Segregation was seen from a white point-of-view as a way for both races to live within the society without racial conflict and tension. Separation of blacks and whites stretched across all societal institutions, including the United States Military. During the clo sing years of World War II and increasingly thereafter, African American GIs (Government Issued) complainedShow MoreRelatedThe Rise Of The Civil Rights Movement1179 Words   |  5 Pagessegregations. Out of the numerous elements that arose in the 1960s, there are three movements that truly affected the American society. Firstly, the rise of the civil rights movement was greatly influenced by racial discrimination of colored people in the South. Secondly, the women’s movement aimed to convince the society that women are capable of achieving and maintaining higher waged job like males. Lastly, the gay rights movement aimed to gain acceptance and stop discrimination of homosexuality. The mostRead MoreThe Folk Music Of The Civil Rights Movement1208 Words   |  5 PagesResponse Paper #4 The folk music of the Civil Rights Movement â€Å"came out of tradition, common experience, and generations of resistance† (Dunaway 2010: 140). The songs used throughout the movement derived from the shared experiences and struggles of African Americans while connecting â€Å"the gentle, idealistic world of folk music and the integrationist world of civil rights† (Dunaway 2010: 145). Songs, such as â€Å"We Shall Overcome†, were put through the folk process, where a song is passed on and alterationsRead MoreThe Great Leaders Of The Civil Rights Movement1563 Words   |  7 Pages They seem to be forgotten until they are highlighted once again. Another example of a person that was not really highlighted for their actions is Nina Simone. She made an impact on the Civil Right Movement that not many other artist or celebrity would have done. When you think of the Civil Rights Movement the first three that come to mind of course are, Martin Luther King Jr., Malco m X, and Rosa Parks. So, when someone hears the name Nina Simone the two most common responses might be â€Å"Who’sRead MoreSocial Movements : Black Civil Rights2647 Words   |  11 PagesSocial movements are vital to the establishment of our societies, and they way we are governed. Social movements help the less privileged band together to create a stronger voice among a sea of political correctness and unlawfully rule that the public supposedly have to abide by without question. Movements create this new form of platform that, if done successfully, are able to create a worldwide frenzy where people from across all walks of life, including politicians, academics, the less fortunateRead MoreThe Civil Rights Movement911 Words   |  4 PagesThe Civil Rights Movement: Martin Luther King Jr. Martin Luther King Jr. changed history not only for African American’s, but for all who live in the United States. Martin was born on January 15, 1929, in Atlanta, Georgia. As a child Martin attended many public segregated schools throughout Georgia until he graduated at the age of fifteen. Following high school, Martin Luther King Jr. attended many colleges such as, Morehouse College, Crozer Theological Seminary, and Boston University. While studyingRead MoreCauses Of The Civil Rights Movement954 Words   |  4 Pagesquote was very much true. Post civil war times were hard on African Americans. Even though at the time they were considered free, they were often criticized and discriminated against. Finally, shootings, brutality, and unfair treatment were enough. In an effort to end racial segregation and discrimination against African-Americans all over the country, they took a stand. This was known as the Civil Rights Movement. There were many interesting events that cause d this movement. The three main causes thatRead MoreThe Civil Rights Movement Essay1601 Words   |  7 PagesThe Civil Rights Movement â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† This was a speech by Martin Luther King Jr. Even one hundred years after slavery was banned, African Americans were still being treated unfairly. Martin Luther King Jr. was one of the most famous leaders of the Civil Rights movement in the 1960’s. The Civil Rights movement was a movement of AfricanRead MoreThe Civil Rights Movement Essay1259 Words   |  6 Pages The civil right movement refers to the reform movement in the United States beginning in the 1954 to 1968 led primarily by Blacks for outlawing racial discrimination against African-Americans to prove the civil rights of personal Black citizen. For ten decades after the Emancipation Proclamation, African-Americans in Southern states still live a rigid unequal world of deprive right of citizenship, segregation and various forms of oppression, including race-inspired violence. â€Å"JimRead MoreThe Civil Rights Movement Essay1190 Words   |  5 Pages The Civil Rights Movement The 13th amendment, passed on the first of January, 1865 abolished slavery throughout America. Although African Americans were considered free after this amendment was approved, they still had a long and arduous struggle to absolute freedom. Before the Civil Rights Act of 1964, segregation in the United States was frequently used throughout many of the Southern and Border States. Schools, bathrooms, libraries, and even water fountains were segregated. Though there wereRead MoreCivil Rights Movement Essay797 Words   |  4 PagesThe Civil Rights Movement, also known as the American Civil Rights, was a mass movement during the 1950s and 1960s. It was one of the most intricate social movements of mankind. The Civil Rights Movement was a period where African Americans did not have the same equal rights or treatment as the whites. Instead, African Americans were segregated from whites by not going to school together, having to sit in the back of the bus, not being able to move freely, or not having the right to vote. Over the

Australia Break World Economic Growth Record-Myassignmenthelp.Com

Question: Discuss About The Australia Break World Economic Growth Record? Answer Introduction Australia is worlds one of the most developed economies. It is also worlds one of the biggest mixed market economies. Australia ranks second among the most wealthiest nations of the world in terms of wealth per capita, preceded by only Switzerland. In June 2016, total wealth of Australia was AUD 8.9 trillion. The country became 12th among the largest economies of the world as per nominal GDP and 19th as per PPP adjusted GDP in 2016. The GDP of Australia was 1.205 trillion USD or 1.69 trillion AUD in 2016. The GDP per capita was $51,850 in nominal terms in 2016, which is a very high figure. It has faced an inflation rate of 1.9% in June 2017, and the rate of unemployment is 5.6% in August 2017 (Austrade.gov.au 2017). Australia has the record of having uninterrupted economic growth for almost twenty years. No other developed country has this long period of growth. The country has not witnessed any technical recession in the past 26 years. Economic performance of the country has been extremely well in Australia. The global financial crisis of 2007-08 could not affect Australia as much it hit other economies. The major sectors of the economy are services, construction, mining, manufacturing and agriculture. The service sector contributes maximum in the GDP of Australia. 2009-10 saw the mining boom in Australia. Although the growth of the mining sector has declined, still the economy remained stable and resilient and as not faced any recession since 1991. The country ranks 25th in exporting and 20th in importing of goods and services. It also entered in Free Trade Agreement with China, Japan, and Korea, which has helped the country to grow its production immensely in the past decade (industry.gov.au 2015). The following essay focuses on the GDP and economic growth of Australia in the last few years. Economic performances of Australia It has been a great achievement for Australians that a generation of the country has not experienced recession while growing up. There is huge prosperity in the country. Level of unemployment has been low and stable and inflation rate has been low in the past few decades. The country is rich in natural resources. Hence, the mining sector was developed tremendously. The mining sector has generated the maximum employment in the country. However, the non-resource sectors started to develop in the 2000s and the focus has shifted to these sectors. Globalization and economic liberalization have contributed to make the economy open (Battellino 2013). Figure 1: Real GDP of Australia, 2005-2015 (Source: World Bank 2017) GDP refers to the Gross Domestic Product, which is the total value of the goods and services produced within the geographical border of a nation, in a given time period, say, one financial year (Mankiw 2014). GDP is of two types: nominal and real. Nominal GDP refers to the value of the goods and services at current prices. On the other hand, real GDP is the inflation adjusted value of production. It is obtained by discounting the nominal GDP by GDP deflator of that year (Ghysels 2016). This, nominal GDP is always higher than real GDP. Figure 1 depicts the real GDP of Australia from 2005 to 2015. From the data of the World Bank, it can be seen that in the last 10 years, the real GDP of Australia has grown significantly. In 2013, it reached a peak at 15.79 billion USD. The trend line for the GDP is rising. GDP is one of the fundamental elements, which is used to management the economic health of a nation. The level of production of the economy determines how fast it is progressing. There are two ways to measure GDP. One is income approach and the other is expenditure approach. In income approach, the earning of people and firms are added up, and in the expenditure method, the amount of spending of people and firms are added up. The total consumption, government spending, net exports and investment are added up to find out the GDP of a country. Hence, in a healthy economy, the unemployment level is lower, there is higher demand for products, thus labor demand increases, wage increases and economy expand. A considerable change in the GDP is reflected in the stock market movement. In a bad economy, the companies earn less money, and thus, the stock prices are reduced. People get less money and therefore, aggregate demand in the economy falls. Hence, production level falls and economy cont racts. This represents negative growth or recession (Rezai and Stagl 2016). 1991 onwards Australia has faced the longest run of growth. The average growth rate per annum is 3.2% (Skynews.com 2017). It is the only country among the other developed nations which has seen the growth for such a long time. Recession is defined by the concept of two successive quarters having negative economic growth. Australia has never faced two consecutive quarters of negative growth since 1991 and hence, the longest run of economic growth has been achieved by the country. The Global Financial Crisis of 2008 was a major event that shook the international economy during this last 10 years. All the major countries were hit hard but not Australia (Adema, Fron and Ladaique 2014). The impressive performance of Australia in the last two and half decades is majorly credited to a variety of elements, such as, economical reforms, strong population growth due to migration and strategic geographical region. According to a report of RBA, parts of the growth can be attributed to the growth of the population. Along with that, the emergence of China is another reason. In the last five years, the main export market, Japan and many other Asian trading partner countries experienced subdued growth; hence the export sector of Australia captured a new emerging market of China (Battellino 2013). In the past 20 years, the Australian economy demonstrated a greater degree of flexibility. Hence, the resiliency has been increased, which has enabled the economy to handle all the external shocks, for example, the break down of the dot.com bubble, Asian crisis and the global financial crisis following the collapse of US subprime credit bubble etc. (Bagshaw and Massola 2017). One of the major key elements of flexibility is the floating exchange rate of the country. To respond to the various external shocks, the currency has risen and fallen, otherwise the events could have destabilized the domestic economy. During the Asian and Dot-com bubble, the Australian dollar depreciated quite sharply to respond to the deteriorating condition of the international economy. This had helped to insulate the domestic economy (Stiglitz and Guzman 2016). Even during the 2008 financial crisis, the Australian dollar rose sharply along with the commodity prices. It helped in dissipation of pressures, which could otherwise cause the economy to overheat. The temporary sharp fall in the exchange rate helped the economy to remain stable during the financial crisis (Rahman, Shahbaz and Farooq 2015). Other factors include many economic reforms in industrial policies, which made the business sector more open and competitive. Due to labor market reforms, the market had increased flex ibility, which could adjust to the changing economic conditions without resulting large level of unemployment or unsustainable wages. Financial sector reforms have brought more capacity for meeting the financial needs of the country and have made the country more attractive to the foreign investors (Janda and Letts 2017). Hence, investment from domestic as well as foreign investors increased substantially. This has contributed significantly in raising the GDP level of the country. Level of demand in the economy increased as people had more money. Employment level increased, production increased and hence, GDP also increased. The government budget was highly improved too. Level of government debt decreased and Australia became one of the best positioned countries in the government finances. Through stable monetary policies the Australian government kept the inflation level low and made the economy stable. The economy is growing at the rate of 2% to 2.5% per year, which is however lower than the growth rate in the past (Glynn and Rogers 2017). Sector wise growth According to the Australian Industry Report, 2015, by the Australian government, (Dept of Industry, Innovation and Science), all the sectors, barring construction and manufacturing, experienced growth. The mining sector has seen a big change as output grew by 7.6% while employment fell by 15%, as seen in Figure 2. The major growth happened in information and media, accommodation and food services, tourism, financial and insurance and health care and social assistance sector, within the service industry. Even if the international economy is expanding with a very low oil price and low interest rate, the global growth is uneven. Fall in the Australian dollar during 2012-2013 has helped the domestic industries to raise their competitiveness in the international export market during this uneven growth (industry.gov.au, 2015). Figure 2: Growth in the output and employment by industry, 2014-2015 (Source: industry.gov.au 2015) Figure 3: Industry share of GDP (%), from 2004-05 to 2014-15 (Source: industry.gov.au 2015) From the above figure it can be seen that, the pattern of growth among the industries varied considerably. The percentage share of contribution in the GDP by the industries has changed in the last decade. This explains the magnitude and pattern of growth. It can be seen that, business services, social services, mining and construction grew more and contributed more in the GDP than the others, such as, manufacturing, personal services, utilities, agriculture, forestry and fishing (Ivanova 2014). Figure 4: Change in the composition of GDP, 2004-05 to 2014-15 (Source: industry.gov.au 2015) The above figure shows that the past decade also experienced the change in the composition of GDP in Australia. GDP is mainly comprised of household consumption expenditure, government expenditure, business investment and net export or trade (Yellishetty and Mudd 2014). In 2004-05, the main contribution came from the household, while during 2008-09, the household contribution fell sharply. Business investment level has increased significantly in 2011-12, but fell sharply in the immediate next period. The level of net export increased considerably in the year 2014-15. The Free Trade Agreements, economic liberalization and easy trade rules in the international market has contributed in the increase in trade (McCombie and Thirlwall 2016). The government spending was constrained by a tight fiscal environment, and hence, contribution has decreased. Figure 5: Measures of performance of the business, 2013 to 2015 (Source: industry.gov.au 2015) In figure 5, the measures of performance of the major industries have been depicted. The measures are classified as export markets targeted, total number of jobs, productivity and profitability. Thus, indirectly the influential factors for GDP are considered. In has been found that, advanced manufacturing, food and agribusiness and medical technologies are the most productive and profitable industries along with more jobs and export markets, which could contribute significantly in the GDP. Hence, the type of services is changing over time (Balcerowicz and Rzo?ca 2015). Figure 6: Growth in industry value added by services industry, 201314 to 201415 (Source: industry.gov.au 2015) The above figure shows the growth of the value added services within the service industry. The service sector has always been a reliable source of growth, with more than 60% contribution in GDP and more than 80% of employment. The growth of this sector was 2.3% in 2014-15 (Yang, Zhao and Yanagita 2017). It has been found that, Information, Media and Telecommunication, Accommodation and Food Services and Financial and Insurance services are the major sections of growth within the service sector (Cumming and Johan 2016). Conclusion Economic growth is very important for any nation, as it improves the living standard of people and lowers the unemployment level in the economy. In the past two decades, especially in the last 10 years, employment increased significantly. Hence, income per household has increased too. The rise in jobs was more than the rise in population. All the sectors were booming with jobs and opportunities. Over the past 10 years, the rate of unemployment fell to little more than 5% from 9%. Through the growth of the industries, the benefits are spread across the economy. For example, the growth in the gross state product in Western Australia was 4.5% and that in Queensland was 4.8% per year, while the average growth in the other states was in between 2.8% and 3.7%. This gap is explained by movement of population. Over time, more and more jobs were created in almost all the sectors, and Australia was able to achieve an almost even growth among all its states and territories. From the GDP of the nation, it can be seen that the country has been able to gain a stable position in the international economy. With a lower exchange rate, it made its currency cheaper in the international market. Demand for exports increased, which improved the domestic industry. As more jobs are created, people have more money to spend, thus demand for products has increased in both the domestic and international market. This led to a rise in the production of goods and services, resulting in a higher GDP as well as economic growth for the longest period of time. References Adema, W., Fron, P. and Ladaique, M., 2014. How much do OECD countries spend on social protection and how redistributive are their tax/benefit systems?.International Social Security Review,67(1), pp.1-25. Austrade.gov.au, 2017.Australia has experienced the longest period of economic growth in the developed world - Austrade. [online] Austrade.gov.au. Available at: https://www.austrade.gov.au/news/economic-analysis/australia-has-experienced-the-longest-economic-growth-among-major-developed-world [Accessed 20 Sep. 2017]. Bagshaw, E. and Massola, J., 2017.GDP: Australia grabs record for world's longest economic expansion. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/the-economy/gdp-australia-grabs-record-for-longest-time-without-a-recession-20170606-gwm0o2.html [Accessed 20 Sep. 2017]. Balcerowicz, L. and Rzo?ca, A., 2015.Puzzles of Economic Growth. World Bank Group. Battellino, R., 2013.Twenty Years of Economic Growth. [online] rba.gov.au. Available at: https://www.rba.gov.au/publications/bulletin/2010/sep/pdf/bu-0910-13.pdf [Accessed 20 Sep. 2017]. Cumming, D. and Johan, S., 2016. Ventures economic impact in Australia.The Journal of Technology Transfer,41(1), pp.25-59. Ghysels, E., 2016. Macroeconomics and the reality of mixed frequency data.Journal of Econometrics,193(2), pp.294-314. Glynn, J. and Rogers, D., 2017.Weak GDP fuels economy worries. [online] Theaustralian.com.au. Available at: https://www.theaustralian.com.au/business/economics/australia-gdp-grows-03pc-in-march-quarter-adding-to-concerns-about-economy/news-story/635491f846074e8001d867e077ba1e6b [Accessed 20 Sep. 2017]. industry.gov.au, 2015.Australian Industry Report. [online] industry.gov.au. Available at: https://www.industry.gov.au/Office-of-the-Chief-Economist/Publications/Documents/AIR2015.pdf [Accessed 20 Sep. 2017]. Ivanova, G., 2014. The mining industry in Queensland, Australia: Some regional development issues.Resources Policy,39, pp.101-114. Janda, M. and Letts, S., 2017.Australia's economic growth jumps, but is it sustainable?. [online] ABC News. Available at: https://www.abc.net.au/news/2017-09-06/gdp-economic-growth-abs-data-june-quarter-2017/8877618 [Accessed 20 Sep. 2017]. Mankiw, N.G., 2014.Principles of macroeconomics. Cengage Learning. McCombie, J. and Thirlwall, A.P., 2016.Economic growth and the balance-of-payments constraint. Springer. Rahman, M.M., Shahbaz, M. and Farooq, A., 2015. Financial development, international trade, and economic growth in Australia: new evidence from multivariate framework analysis.Journal of Asia-Pacific Business,16(1), pp.21-43. Rezai, A. and Stagl, S., 2016. Ecological macroeconomics: introduction and review.Ecological Economics,121, pp.181-185. Skynews.com, 2017. Australia breaks world economic growth record. [online] Available at: https://www.skynews.com.au/news/top-stories/2017/06/07/australia-breaks-world-economic-growth-record.html [Accessed 20 Sep. 2017]. Stiglitz, J.E. and Guzman, M. eds., 2016.Contemporary issues in macroeconomics: lessons from the crisis and beyond. Springer. World Bank, 2017. [online] Data.worldbank.org. Available at: https://data.worldbank.org/ [Accessed 20 Sep. 2017]. Yang, D., Zhao, Y. and Yanagita, T., 2017. A Frame Study of Correlation Analysis between Open Macroeconomics System and Container Throughput.Transportation Research Procedia,25, pp.2788-2800. Yellishetty, M. and Mudd, G.M., 2014. Substance flow analysis of steel and long term sustainability of iron ore resources in Australia, Brazil, China and India.Journal of cleaner production,84, pp.400-410.

Management in Coca Cola Company

Introduction Technology has turned the world into a global village. The world has been turned into a single large market that offers limitless opportunities to various multi-nationals. This limitless opportunity comes with limitless uncertainties in equal measure.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More The global market, large as it is, is as varied as its size. A customer in location A may require a product that is exactly opposite to the requirements of customer at location B. If this particular company operates in both locations, then it must respond to the varying needs in a manner that would leave both the customers satisfied. The current world market has customers who are well informed. They know exactly what to expect from the products they purchase. This has seen many firms give quality a priority. Firms are assuming market orientation to their production. The customers’ needs determine what the firm produces and how it produces it. This brings to focus, the issue of Total Quality Management. Kitazawa and Sarkis (2000) define Total Quality Management as an integrated organizational effort designed to improve quality at every level. This means that quality is not a preserve of any department, but a duty of all the departments in any organization. Coca Cola Company manufactures soft drinks that have many close substitutes in the market. The level of competition in this industry is so stiff that any slight customer dissatisfaction can have devastating effects to the company. This company experienced technological mismatch in its top management operating overseas. The company for a long time preferred to maintain the employees at the top brass. This has seen the company limited to individuals who are less technologically advanced. With the changes brought about by technology, this company had to restructure its ma nagement to reflect on these changes. It is in so doing that it could successfully achieve the specifications of Total Quality Management. Analysis of the Organization’s Concern and its Response Coca Cola Company was concerned with their declining sales volume in some of its overseas markets. Research revealed that the root cause of this was the failure of the management to integrate technology into their system.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research further reported that the reason for this slow response to technology was caused by the fact that those who were to effect the technological changes had limited knowledge about the same. These individual could not withstand the pressures that was being exerted by these changes and therefore preferred to stick to the old ways of doing things. A case in point was that the aging staffs were not able to apprec iate the potentials of the social media. They regarded it as a forum where ‘lazy’ youths would go to burn their time as they discuss matters irrelevant to development. This view was highly misplaced. The highest percentage of consumers of this brand’s product is the youth. When on the playing ground, at school, at home or even on tour with friends, this group will always require a drink to ‘keep them away from thirst’. With emergence of social networks like Tweeter, Facebook, Flirk, You Tube and others, this attractive segment can easily be accessed online. Facebook has a staggering 500 million users across the world. You Tube has 400 million users. Tweeter and others make up to another 500 million users (Treadaway, 2010). It therefore becomes very disturbing if a management can fail to realize the potential that such networks offer. With the fact that other competitors like Pepsi are actively using this media, the management had all the reasons to w orry. Tom Peters in his Chaos theory argues that global events are chaotic and random and this is directly reflected in the organization systems. This theory suggests that the world is so full of paradox and some unpredictable changes that management must always be prepared to deal with them in a manner that the effect will be positive to the firm. Technology has brought with it many of such changes that management must restructure its systems to match the changes. Social media is one such change. Failure to act to its presence would translate to the loss of the opportunities that comes with it (Treadaway, 2010). The consequence that this failure to act may bring is so great that a company like Coca Cola may not afford. According to this theory, if such a situation is not arrested in time, it will lead to a complete breakdown of the system and that may be the end of that particular firm.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More It is upon this backdrop that Coca Cola was forced to act on its management for it was clear that it was unable to arrest the situation and save the company from the looming danger. The company therefore had to restructure this staff. It recalled some staff members back to its headquarters in Midtown Atlanta, Georgia. In their places, young, innovative and creative individuals who were techno-servy took their places. In other regions, the young individuals were incorporated into the management systems alongside the older generation. The aim was very clear; change the perspective with which the company viewed technology. They had to restructure the company to reflect the new demands of the social media. They did this in line with Henri Fayol’s administrative theory. This theory put focus squarely on the management. He argued that management’s role revolved around planning, coordinating, co ntrolling, commanding and organizing. According to Fayol, organizations must follow the five principles in the normal running of it activities. For this reason therefore, the management must be in a position to forecast in order to plan for what is to be done. The planning stage is the most important of all the stages. The other stages will only be successful if the management was able to focus and come up with appropriate plan to counter some of the changes that come in the external environment. The older generation failed to forecast the potential of the social media and for this reason, failed to plan for it. The top management therefore brought in young individuals who were able to understand the social media as they were part of it. This lot was able to successfully understand the social media and planning was therefore much easier. With proper planning, implementing other aspects of management becomes much easier. This group has done a wonderful job on this front. The company entered Facebook in 2008. It created its wall and invited as many friends as possible. From this wall, the company can share with their customers information that is relevant to its operation. Customers are able to comment directly to the firm on their feeling about the brands offering in the market. They are able to inform the management of their expectations, and some of the changes they feel should be done on the products. On the other hand, the company can now reach its clients at a considerably faster rate through Facebook. It can now afford to introduce some of its new products through it and be sure that the message will be received by the target market.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More So interactive is this social media that it allows for a direct communication between the firm and the users. Unlike the mass media, which is a one way fixed mode of message delivering, this media allows the customer to respond to the company’s message, whether to appreciate or to criticize the company’s offering. With this, the company is able to know exactly what a customer in Russian market expects, and how this expectation is different from that of a customer in a sub Saharan market in Africa because the two regions have opposing temperature rates. This has been so successful that the firm was rated the best brand on Facebook, beating other giant brands like Disney. The brand is estimated to reach out to about 30 million customers across the world by using Facebook alone (Treadaway 2010). This network has seen it identify so well with the youth that this group feels part of the brand. The management has successfully introduced itself to this community as a member. With this, its product is seen by this community as their (community’s) product that should be promoted through a continued purchase. This has seen the firm cut on the cost conducting research. The company’s researchers can sit on their computers at company’s headquarters and gather the information they need from the customers on Facebook. They can pose questions to them in structured manner on their Facebook wall. The respondent will post their response on this wall where the researcher can easily access them. This increases the ability of the firm to make a thorough screening of the data and respond to the views posted. In his motion study theory, Gilbreth suggests that a firm is able to increase its efficiency by reducing the rate of motion of its staff. The company applied this theory with the help of Facebook. Its research team did not require moving in the 209 countries across the world where the firm operates. It only needs this staff seated behind a Face book enabled computer to gather and analyze data from various regions in the world. Having experienced success with the Facebook, this group of managers went further to incorporate You Tube into their system. Unlike Facebook, You Tube enabled the firm to use graphics. The company prepared commercials akin to the television commercials and delivered them to customers through You Tube. Its most recent commercial dubbed ‘open happiness’ on You Tube has received a lot of praise from many quarters. The company went a great length to prepare the advert and its features and mode of presentation is a clear indication that the new management clearly understands the requirements of the new social order brought about by changes in technology. The brand has its presence on Tweeter, Flirk and other social Medias. This strategy has seen the firm double its sales. The new management is so sensitive about Total Quality Management that it leaves nothing to chance. They believe in the fa ct that quality starts in the mind. First, the production system must appreciate and maintain quality in all their operations. The final product will automatically bear this and the next move will be to instill this quality in the minds of the consumers (Andrzej, 2007). To achieve TQM in its operations, the firm’s management has realized that every department in the company counts. All the department are related in a way that the firm is turned into a system with a number of co-related wheels. The new management has given a new face to the way the firm view the social media. It is no longer stereotyped as before. The management sees it as an opportunity to expand its borders and reach out to those markets it had not. The system approach theory postulates that a system is a collection of parts unified to accomplish an overall goal. The theory goes ahead to state that if one part of the system is removed, the nature of the system is changed as well. This is the case in Coca Col a. When it restructured its management and incorporated a group of young individuals who were flexible to the changes brought about by technology, it gave a redefinition to the company’s overall method of operation. The brand Coca Cola was recently ranked one of the best brands, valued at 68.3 billion U.S. dollars. Its closest competitor, Pepsi Cola is no longer as serious a threat as it was in early nineties. Literature Review A number of scholars have done research and reported the increasing inability of some companies to adapt to the changes brought about by the dynamics in technology. Garvin (1988) argued that quality should be given an outward in approach. When implementing environmental changes, a firm should first determine the requirements of the environment before it considers making outputs. He says that market is always characterized by unpredictability. The suddenness with which these changes come, calls for the management to be very flexible. If this flexibility lacks in the management, then the firm can easily be edged out of the market. Such was the challenge Coca Cola Company faced. It had to navigate through the new and very sensitive ‘waters’ brought by technology. The world was turned into a single market place. This market is so small that a shopper can easily access it from the comfort of his house. The social media is a change that must be managed if a firm is to realize the benefits that come with it. Zimmerman and Schueler (1996) suggest that customers always rate their levels of satisfaction. When his or her expectations are met and exceeded, such a customer will be thrilled. They will be good ambassadors to the firm. However, for this to be possible, the firm must understand the changes that the market experiences. They propose that customer survey should be conducted among customers in order to know what such customers value. It is only through this that a firm may proclaim to be implementing Total Quality Manage ment standards in its operations (Del et al., 2005) The older generation at Coca Cola failed to understand that the most important market segment had moved to the social media and that they valued this form of communication. Looking down upon the social media would be like failing to realize what they valued. This limits the ability of the firm to succeed in the market. Wayne and Hoyer (2008) appreciate the benefits that the social media has brought to the contemporary world of business. They say that since its inception on fourth of February 2004, Facebook has completely changed the communication sector. With cell phones becoming a necessity among individuals, business units keen on reaching the market cannot neglect this form of communication. The two says that many organizations at first did not think that such social networks had potential to redefine communication in a completely new form. For this reason, they did not incorporate it into their strategic plans. However, such fi rms soon realized that this form of communication brought with it limitless opportunities that could not be ignored. Coca Cola realized this and had to take appropriate and timely actions that could see it tap from this new technology. Kimmel (2007) asserts that fashion changes at an unpredictable rates. According to him, management in any field that is related to fashions and lifestyle must always be ready to manage such changes. It should be on high alert to detect any slight change in the market. This may require it to have in place; structures that will enable it detect such changes so that its actions will be timely. He supports Wayne and Hoyer on the fact that social media has brought with it opportunities that firms should consider tapping from. He articulates that social media is at the heart of lifestyle. With inception of such social networks like You Tube, marketing must be restructured in a way that it responds to this technology. This company realized this and acted app ropriately and this has enabled it remain relevant in the market. Considerations Coca Cola Company considered a number of facts before deciding on how to restructure its operations. The main issue was that the then management could not implement technological demands at the rate that was desirable. The top management was specifically worried of the fact that this group of managers had failed to tap from the opportunity that Facebook and other similar social networks brought with it. This was making this opportunity turn into a threat as other competitors were readjusting their marketing systems to reflect on this. It therefore considered replacing most of its top managements with individuals who were able to act appropriately to the demands of technology. The firm appreciated the importance of experience. Because of this, it retained some top management officials abroad. This was done to ensure that the transition was implemented in a smooth manner, taking into account some of the d esirable traditions of the company. The actions of the company were timely and the result was good. However, the company should have taken into consideration the fact that their brand is consumed across the ages. Most of the commercial that this firm currently produces are directed to the youth. Inasmuch as they are wonderfully put, with captions that would attract everyone’s attention, they are not all inclusive. The aging group cannot identify with these commercials. This market segment makes a substantial percentage of the brand’s total sales. Moreover, this is the segment with money, and therefore are the decision makers on what to purchase. Giving them a blackout in the commercials could have negative impacts to the firm’s total sales. Another segment of the market left out by most of these commercial are the minors. They may not be able to identify with most of the commercials. For instance, the wonderfully structured commercial dubbed ‘open happines s’ pays no attention to the fact that a child may also need to be happy. Carson (2008) says that children below the age of 14 are the major initiators of a family’s purchase. For this reason, these commercials should be designed to capture their attention as well. Conclusion Management has experienced structural changes over the years, from a time when it was viewed as a simple role of directing other factors of production, to the current view of managing systems. These systems are both internally based within the firm, or are found in the external environment. Ability to manage the internal factors is currently not enough for a firm to succeed in the market. Consumers are getting increasingly knowledgeable, and with this knowledge come increased demands. This has seen many management units apply Total Quality Management as a way through which it can manage customers’ demands. There has been an increasing need for this management to incorporate the changes that come with technology. This has seen Coca Cola Company restructure its management in line with the technological demands. This company has successfully entered the social media with the help of its new management unit. Currently, it is ranked one of the highest users of it. The result of this entry is positive. The company can now reach the targeted population much easily. The management is very flexible to technological changes and this has seen it maintain its market lead over competitors like Pepsi Cola. Recommendations Coca Cola Company was able to navigate through the turbulent waters that were brought about by technological changes. Faced with a similar situation, the firm should consider the following options. A firm should always consider having a staff that is well blended in aspects such as age, experience, knowledge and even culture. Despite the importance of experience, management should not sacrifice the other factors in its favor. With the current changes in technology, it is advisable that firms maintain a management staff that is able to respond it (technology). In so doing, it will be in a position to act on the market demands that keep changing. A firm should avoid assumption of new inventions, however weird they may seem to be. The management should have a unit to keenly monitor such technological changes and advice the top management as appropriately as possible. If it is worth involvement, this unit should be in a position to advice the management on how best it should approach it. The action that Coca Cola took was good enough and the researcher would recommend most of it if a firm were faced with a similar situation. Their beautiful summer commercials on You Tube, the conspicuous presence on Facebook and Tweeter are all wonderful. However, one aspect that the researcher feels should be changed is the overemphasis on youths. Inasmuch as they form the most attractive market segment, other segments should not be disregarded. They should ther efore consider producing television commercials, which are all inclusive. References Andrzej, A Buchaman, A. (2007). Organizational behavior. London: Prentice Hall International. Carson, A. (2008). Organizational theory: A libertarian perspective. Washington, DC: BookSurge. Del, I., Best, J. Coney, K. (2005). Consumer behavior. New York, NY: Tata McGraw Hill. Garvin, D. (1988). Managing quality. New York, NY: Free Press. Kimmel, R. (2007). Evian’s caswell brand week: Fill with care’ promotes lifestyle. Well Being, 48(30), 48. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Wayne, D. Hoyer, M. (2008). Consumer behavior. South Western: Cangage Learning. Zimmerman, R. Schueler. (1996). Designing customer surveys that work. Retrieved from https://www.qualitydigest.com/oct96/surveys.html This research paper on Management in Coca Cola Company was written and submitted by user Tamia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.